北京京东代运营长尾关键词采集的一些途径
<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; font-size: 18px;"><span style="margin: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; font-family: "lucida sans unicode", "lucida grande", sans-serif;"><font color="#333333">现在，加入淘宝的卖家越来越多，为了避免同类目产品冲突，卖家都会选择一些长尾关键词作为标旗，这样可以巧妙地避开一些大词，适当减轻自己的竞争压力。对于小白卖家来说，找长尾词可能是一件很困难的事儿，下面京东代运营给大家分享下</font>长尾关键词采集的一些途径<font color="#333333">。</font></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">一、有什么特点？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">1、比较长，往往是2-3个词的组成，甚至是短语。 </span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">2、存在于内容页面，除了内容页的标题，还存在于内容中</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">3、搜索量很少，并且不稳定。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">4、长尾关键词带来的客户，转化为网店客户的概率比目标关键词低。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">从以上几点来看，长尾关键词是为了流量而来的。因为长尾关键词的竞争力度相对小很多，从长尾出发更容易优化。对于内容较多的电商平台网站来说，优化长尾是引入流量好的选择。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">二、采集途径有哪些？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">1、分析竞争对手网站来获取长尾关键词</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">分析排在前面的竞争对手网站，观察他们网站的关键词设置，并对其关键词做相应的扩展。也可以去观察他们网站上较热门的产品，看看标题和内容，从中获取有效的长尾关键词。这个可以通过一些站长工具网进行查询其长尾，然后进行选择再有针对性地做优化。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">2、按用户的搜索习惯来看，将目标关键词进行扩展</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">即围绕某个目标关键词进行思路扩展，增加一些修饰词短语。这个长尾关键词的设置技巧，经验需要慢慢累积才能扩展出更多的词。<span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px; text-decoration: line-through;"></span></span></p>
